Apple shares fall on fear demand will be low on holidays

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LOS ANGELES — Apple’s shares fell sharply Wednesday as analysts continued to debate how well the company can achieve the aggressive growth targets it has set for the holiday season.
Apple shares fell 2.6 percent, or more than $1.70, to $185.60 on the Nasdaq, after the market’s closing bell. They had been trading higher earlier in the session.
The latest quarter is expected to show weaker iPhone sales than in the third quarter, when Apple’s sales jumped 11 percent from a year earlier to $9.25 billion.
That led some analysts to question
whether the company can achieve its goal of selling 100 million iPhones during the holiday season, when Apple hopes to boost demand for its new iPhones.
One of the main questions that Apple has to answer is whether iPhone sales will be strong enough to offset weakness in its other businesses.
Apple CEO Tim Cook has said the company is looking for ways to bring iPhone sales in China and other markets to a more “normal” level of around $13 billion a year.
Apple is expected to report its fourth-quarter earnings in early December.

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